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Download Agency Account Handling: Avoiding Blood, Sweat and Tears by Michael Sims PDF

By Michael Sims

This ebook presents advertising, ads, and branding execs with the final word consultant on how one can deal with a brand new account and the way to effectively retain latest debts. it's a sensible instruction manual that lays out guidance, information, and methods for professionals looking to maintain their consumers satisfied.

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Extra resources for Agency Account Handling: Avoiding Blood, Sweat and Tears

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Decide on the frequency and length of status meetings and stick to them. Have informal social events with clients and the team. 3, but you should be aware of the answers to all these questions. If you understand the background to your client and their motivations, you can demonstrate empathy much better and start to understand their thinking. EXERCISES 1 Review your systems. Where are you wasting your time? 2 Complete the personal knowledge questionnaire for your main client. 3 Think how you can improve your status meetings.

3 Client knowledge questionnaire HOW YOU CAN HELP YOUR TEAM AND CLIENTS TO WORK WITH YOU BETTER 39 ............................................................................................................ – – ž ž campaign history and results creative work. This will save a lot of time on client presentations, new business pitches, client queries and new personnel inductions. Decide on the frequency and length of status meetings and stick to them. Have informal social events with clients and the team.

I would suggest talking to other colleagues and the IT function to discuss compatibility with the organization’s e-mail, enterprise systems and your mobile phone. 10 Reasons to Get a PDA 1 The data can be backed up on your PC so that if you lose the PDA you can replace the information. HOW YOU CAN HELP YOUR TEAM AND CLIENTS TO WORK WITH YOU BETTER 37 ............................................................................................................ 2 3 4 5 6 It integrates diary, time management and contact database systems.

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