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Sample text
406 Price knowledge Journal of Product & Brand Management Isabel Marı´a Rosa-Dı´az Volume 13 · Number 6 · 2004 · 406–428 evaluates consumer price knowledge in different geographic and cultural settings. The purpose of the present study is twofold, namely to assess the accuracy of consumers’ price knowledge and to determine whether such accuracy is influenced by consumers’ socio-demographic characteristics as well as by certain aspects of their attitudes toward prices. This study may also contribute to a better cross-cultural understanding of price knowledge, since it was conducted in Spain, which offers an economic and socio-cultural context that has rarely been investigated from this perspective.
2003), “The effects of congruent/incongruent magnitude representation on explicit and implicit knowledge of prices”, Journal of Product & Brand Management, Vol. 12 No. 5, pp. 293-304. R. G. (1990), “The price knowledge and search of supermarket shoppers”, Journal of Marketing, Vol. 54, pp. 42-53. Diller, H. (1988), “Das Preiswissen von Konsumenten: Neue Ansatzpunkte und empirische Ergebnisse”, Marketing ZFP, Vol. 1, pp. 17-24. S. G. (2000), “Conducting marketing science: the role of replications in the research process”, Journal of Business Research, Vol.
2, pp. 216-33. G. B. (1988), “A structural equations analysis of the impact of price promotions on store performance”, Journal of Marketing Research, Vol. 25 No. 1, pp. 51-63. B. M. (1980), “Confidence and price knowledge: the case of advertised food specials”, Advances in Consumer Research, Vol. 7 No. 1, pp. 772-5. Zeithaml, V. (1982), “Consumer response to in-store price information environments”, Journal of Consumer Research, Vol. 8, pp. 357-69. Zeithaml, V. (1984), “Issues in conceptualizing and measuring consumer response to price”, Advances in Consumer Research, Vol.
