By Hooman Estelani, Sarah Maxwell (Editors)
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Extra info for Behavioral Pricing
406 Price knowledge Journal of Product & Brand Management Isabel Marı´a Rosa-Dı´az Volume 13 · Number 6 · 2004 · 406–428 evaluates consumer price knowledge in different geographic and cultural settings. The purpose of the present study is twofold, namely to assess the accuracy of consumers’ price knowledge and to determine whether such accuracy is influenced by consumers’ socio-demographic characteristics as well as by certain aspects of their attitudes toward prices. This study may also contribute to a better cross-cultural understanding of price knowledge, since it was conducted in Spain, which offers an economic and socio-cultural context that has rarely been investigated from this perspective.
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